4 Ways User Generated Content Helps E-Commerce Businesses Increase Sales
“UGC has leveled the playing field for marketers in recent years. Now anyone with a good product and a few super-fans can compete with the big dogs on acquisition channels, vying for (and converting) the same customers as publicly traded companies,” says Kirsten Baumberger
How being 'different' made these 14 female entrepreneurs more successful
As a senior in high school, I decided to not pursue college. Traditional education is a fit for some people, but I personally didn't thrive in a classroom setting.
“To avoid burnout, learn to take breaks” With Kirsten Baumberger of minisocial.io
As a part of our series about “Marketing Strategies From The Top” I had the pleasure of interviewing Kirsten Baumberger.
What Women in Marketing and Entrepreneurship Want.
“Mentorship between women in advertising has taken off in a really positive way over the past few years. Companies are facilitating and encouraging internal mentorship and organizations like Fellow, She Runs It, and Adweek’s Executive Mentor Program...”
How To Run A Business With Your Romantic Partner
For these co-founders, setting clear goals and working in unison to execute against them has been a critical part of their success to-date. “All startups have limited runway, we certainly did, so making sure that we maximized the time and resources we had to accomplish something that’d move our business forward was critical in the earliest days and weeks of our business.”
Female Founders Share How They Knew What Type of Company to Start
Why I started it: “minisocial.io came from the idea that brands can (and should) get more out of their influencer marketing strategy.”
11 Female Founders Share the Difference Between Their Social Media and Real Life
“My channels make it seem like I’m always traveling or out gallivanting around New York City, but as a founder, I spend 99% of my time working on my business.”
Creating User-Generated Content at Scale for Direct-to-Consumer Brands
“While the mega-famous influencers of the world will still be around for years to come, the industry is really stating to see a shift away from the Kardashians and Hadids of the world as many brands start to favor the high-volume and less transactional-feeling relationships with real people.”
An Interview with Kirsten Baumberger
“Action is the only thing that can make your idea a reality. Once I realize I’m onto something, I figure out the first step I need to take and do it. It sounds simple but sometimes taking the first step is the hardest.”
When Bragging About Your Home Is Also Your Job
“It’s a story line straight out of an old Hollywood movie, but the way that Mr. Rogers and Ms. Baumberger wound up in Herald Towers was anything but retrograde.”
Things I Wish I Knew Before Naming My Business
“I know a few founders, myself among them, who have made less-than-ideal choices when naming their business the first time around. When I founded my first agency, now parent company to all our projects, we made the mistake of having a name that could be said one of two very different ways — working under the banner of “MGMT Creative” we had clients, connections, and even friends/family all saying it differently.”
Marketing Trends in 2020: Here’s Where 96 Marketers Will Devote Time & Budget Next Year
“Predicting future marketing trends requires a combination of experience and the foresight to be able to see where all of this is headed.”